Easyjet, norwegian, eurowings, vueling airlines, and wow air are some of the major competitors of ryanair in the lowcost airline markets in europe. A swot and pestel analysis of easyjet freebooksummary. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. During recent years there is a viable change in the life style of the people. Strengths easyjet has established a brand reputation for being the most economical airline in europe. They can consist of etickets, online booking and travel services. This free example of swot analysis will help any student learning about easyjet. This swot analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Swot analysis of the easyjet airline company publish your.
Furthermore, like ryanair, easyjet also bases its corporate strategy on southwests business model. Threat is the last element to address in the swot analysis of ryanair. Oct 23, 2014 marketing swot analysis jet airways swot analysis. New fleets results in maximum aircraft utilization. A quick guide to the swot analysis department of field. Analyse easyjets current position in the market where there is a gap in their target audience pestle and swot analysis create new. A swot analysis will enable me to look easyjets strengths, weaknesses, opportunities and threats and in turn allow me make strategic recommendations for the future.
Easyjet plc pestel analysis is a strategic tool to analyze the macro environment of the organization. A swot analysis model is what summarises the key issues within a business environment and it allows them to see prospects for strategic development johnson et al, 2008. This essay considers the position of easyjet, a lowcost carrier in the european airlines market. The article presents an analysis of easyjet plcs strength, weaknesses, opportunities and threats swot. Last months quarterly trading update reported an 8% increase in unit revenues for the octdec quarter and forecast a significant narrowing of first half pretax losses from gbp112m to between gbp50m and gbp75m. Easyjet presentation and notes pdf by jessica higham issuu. This essay considers the position of easyjet, a lowcost carrier in. Swot analysis of easyjet company the swot analysis is a tool for the strategic analysis.
In addition an analysis of the competitive market environment of easyjet will. The strengths, weaknesses, opportunities and threats, known as swot analysis, will also be illustrated along with the external environment better known as pest analysis which consists of the political, environmental, socialcultural and technology factors of easyjet. Easyjet is the primary provider of low budget air travel, employing an overall costleadership model. Government grants permission to purchase new aircrafts. Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. An internal and corporate analysis in terms of strength, weaknesses, opportunities and threats swot will assist in gaining an understanding of where easyjet is currently in terms of strengths and where improvement is required within the business and what outside environmental threats it may face as well as what new opportunities are available to the company in the short and medium term. This report illustrates an indepth look of easyjet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the lowbudget airline. Swot analysis of the easyjet airline company kamalesh dey project report business economics offline. Introduction and history a successful illustration of a european no frills air hose is easyjet. One year later easyjet launches its website, which will from 1998 onwards form an integral part of the business concept and which provides for some 90% of the bookings today 2. It also aims to explore the opportunities the airline should explore and the threats it should keep an eye on. Use it to help you write an essay about easyjet, or about swot analysis.
It operates in the main cities of america where its hubs are located in nine cities out of 15 big cities of us and also as an international airline. People now a days travel more either for their holidays or businesses. This swot analysis provides an overview of easyjet, a leading provider of lowbudget, no frills air travel that services regional and some international. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for easyjet plc if it is situated in unstable political environment. Mar 23, 2015 one year later easyjet launches its website, easyjet. This analysis allows identifying the strategic areas that need to. Pestel analysis provides great detail about operating challenges easyjet plc will face in prevalent macro environment other than competitive forces. This swot analysis provides an overview of easyjet, a leading provider of lowbudget, no frills air travel that services regional and some international airports throughout the uk as well as many cities in europe.
Given the saturated market and the shortage of other options in the uk, competition is likely to intensify inevitably followed by consolidation, an early sign of which is easyjet s purchase of go. Easyjet is a leading provider of low budget, no frills air travel servicing many of the leading city destinations in the uk and across europe. In august 2002 easyjet expands its fleet and routes by acquiring british airways lowcost subsidiary go. This report will provide a detailed analysis of easyjets current corporate appraisal or swot analysis. Swot analysis of easyjet airline company limited business. Easyjet and ryanair have similar strategies to the extent that they both share the lowcost business model. Dec 30, 2018 threat is the last element to address in the swot analysis of ryanair. It is based on the lowpriced, nofrills theoretical account of the us bearer southwest. This will help the companies decision makers understand where the organisation is now.
Swot analysis of the easyjet airline company kamalesh dey project report business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. Introduction 2 strategy evaluation 4 swot analysis on easyjet 4 strengths 5 weakness. Easyjet offers a reliable, ontime travel service with valueadded features. One of the most straightforward is the swot analysis, swot being an acronym for strengths weaknesses, opportunities and threats. This is particularly shared among young travellers and several business travellers. The american airline is one of the largest airlines in the world. Introduction this swot analysis provides an overview of easyjet, a leading provider of lowbudget, no frills air travel that services reg. We have also begun using predictive analysis with the target to reduce parts failures and. Easyjet plc swot analysis ebsco information services. Introduction innovators and bold in their ventures in business easyjet are key contenders within the european economic market and despite brexit, have huge scope to succeed in a tactical relocation in a suitable eu member state after great britain imminently leaves the european union. Capa membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets. Ryanair has a quicker turnaround strategy, compared to its competitors. Although the lowcost airline model has been quite popular in recent years, gaining market. Formed in 1995 by sir stelios hajiioannou, it has grown rapidly to become europes fourth largest airline by passengers carried.
Oct 18, 2019 easyjet and ryanair have similar strategies to the extent that they both share the lowcost business model. If you continue browsing the site, you agree to the use of cookies on this website. One year later easyjet launches its website, which will from 1998 onwards form an integral part of the business concept and which provides for some 90% of the bookings today. Pestle analysis of easyjet free coursework from essay. Save my name, email, and website in this browser for the next time i comment. For instance, the seats are composed of leather, which is easier to clean and the cabin crew is asked to clean the aircraft as soon as it lands. Theoretical tools such as the pestel analysis tool and swot analysis can be. Swot analysis strengths weaknessess opportunities threats ryanair is the 1st to launch low cost flights in europe and has continuously maintained the low fare policy. The following table provides a swot analysis for easyjet.
The airline operates services on 500 routes and carries more passengers than any other ukbased airline. The swot analysis known as swot matrix is a planning method used to evaluate the strengths and weaknesses of soraya biorepair natural cosmetics with opportunities and threats of the industry of. Easyjet swot analysis free swot analysis samples free. Analyse easyjet s current position in the market where there is a gap in their target audience pestle and swot analysis create new objectives create a strategy to reach new. Low large barriers to entry exist for airline industry associated with the large fixed cost for operations and startup, economies of scale, access to distribution channels and many more. It thus benefits from scale over and above its rivals.
Easyjet swot analysis easyjet swot analysis strengths. Jan 10, 2015 swot analysis on easyjet and other kinds of academic papers in our essays database at many essays. For an understanding of the drivers of this swot analysis and supporting literature, a pestle and porters five forces analysis could be performed. The emergence of low cost airlines and their business models have fostered several changes within the ours and travel industry as well as are. This analysis is used to identify the strengths and weaknesses of an organisation against the macro business environment opportunities and threats palmer and hartley, 1999. Profits grew roughly 25% to 503 million over the same span. This aircrafts homogeneity leads to lower cuts maintenance costs. This analysis allows identifying the strategic areas that need to be developed europeaid.
Oct 29, 2008 swot analysis of easyjet swot team easyjet is europes leading low fares airline. A quick guide to the swot analysis department of field activities. In order to help do this, the report will be based on collected and analysed data about easyjet and will look in depth and analyse what this means to tesco as a european. Both airlines have perfected this strategy by introducing new price reduction measures, such as paperless booking. Easyjet has increased the amount of modern aircraft to.
Once an order is placed by on our for executing swot analysis, we will comprehensively research and will submit a full strategic swot analysis report. Sir stelios has credited easyjets success to two strategic imperatives. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for easyjet plc. Political factors reflect the political stability of the region where easyjet is operating. Swot analysis of the easyjet airline company publish. The swot strengths, weaknessesareas for improvement, opportunities, threats analysis often is used in strategic planning. It combines the study of strengths and weaknesses of a company, and the opportunities and threats in its environment. Easyjet and ryanair are low cost airlines battling for the top spot in the airline. Aircraft easyjet operates a modern airbus fleet, using the a320 family of aircraft, and is. Analyse easyjets current position in the market where there is a gap in their target audience pestle and swot analysis create new objectives create a strategy to reach new. A swot and pestel analysis of easyjet hcamat college park.
Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Swot analysis of easyjet this detailed swot analysis of easyjet aims to analyse the strengths and the weaknesses of easyjet. Swot analysis on easyjet and other kinds of academic papers in our essays database at many essays. Government guidance and assistance available to travel and tourism businesses. Swot analysis of easyjet swot team easyjet is europes leading low fares airline.
In easyjet swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Easyjet is a leading provider of low budget, no frills air travel servicing many of the leading city destinations in the uk and across europe, including berlin, amsterdam, barcelona, and prague. This will identify its strength, weaknesses, opportunities and threats. This detailed swot analysis of easyjet aims to analyse the strengths and the weaknesses of easyjet. Introduction easyjet airline company limited is a british company which. This raises the use of its assets making the company more profitable than its competitors. Easyjet analysis for marketing module slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Swot analysis of the easyjet airline company kamalesh dey project report business economics offline marketing and online marketing publish your bachelors or.
Easyjet swot analysis easyjet swot analysis easyjet swot. Hangar 89, london luton airport, luton, bedfordshire lu2 9pf. Essay a swot and pestel analysis of easyjet essay company. They have a strong brand image and strong bargaining power in airport deals. There is no doubt that ryanair faces a number of fierce competitors.
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